Packaging Visualization

The sector of hard packaging and consumer goods has for some time used digital tools, in design visualization as well as at the manufacturing stage. But as the software used to design the packaging evolves, 3D tools are making an appearance in the overall design process at earlier and earlier stages.

3D tools can provide a great bump in efficiency at the design iteration stage. When an entire packaging design can be tweaked simply by adjusting a slider, for instance, and when that design can be accurately visualized in 3D, designers can communicate proposals clearly and effectively, in real time. As a result, iteration loops speed up immensely.Iterating in 3D is also a more sustainable solution than conventional ways of working. Designers can iterate without resorting to costly, lengthy prototyping processes. There is no wasted time waiting for prototypes to be created and shipped — just as there is no wasted paper. Packaging designers can visualize dieline cuts and print effects like embossed images or logos entirely in 3D. The need for real-life samples is vastly reduced.Moreover, as online retail and ecommerce become more and more prominent, a 3D-centered packaging design workflow goes hand in hand with an increasing need for visuals. Designing color and finishes for product packaging in 3D is remarkably simple, as every validated variation can be shared between departments as needed — the design and visualization images can be shared between design, engineering, and marketing departments, for instance, from the moment a final design has been validated. There is no need to re-create something several times in several formats; information is transmitted unimpeded and can be used for purposes such as virtual photography, print advertising, online display, and animated commercials